L’Elegance Salon Visual Identity
L’Elegance Salon is a trusted local hair salon with over 30 years of experience, known for its commitment to craft, care, and a thoughtful client experience. As the salon expanded into a new location, this project focused on evolving the brand to reflect its next chapter—one rooted in the same expertise clients know and trust, with a more elevated, modern expression.
The scope included the design of a new logo to mark the move, along with a cohesive system of supporting materials. Deliverables spanned printed collateral, loyalty and appointment pieces, custom-named product packaging, signage for the new space, and a website built on the Wix platform—creating a refined yet approachable brand presence across both physical and digital touchpoints
Client
L’Elegance Salon
Scope
Logo, brand identity, stationery, signange, website design, package design, naming
Categories
Branding, website design, packaging, signage
Credits
Website in collaboration with Studio Pierson LLC
Product Photography, @gma_visuals
Recognition
2024, Connecticut Art Directors Club, Excellence Award,
L’Elegance Salon Logo Suite
Jump to:
Logo
We designed a logo that honors L’Elegance Salon’s long-standing reputation while introducing a refined, modern identity. The mark features a custom, line-based illustration of a profile, with flowing hair subtly forming the shape of an “L.” This hidden letter creates a meaningful connection to the salon’s name while adding a distinctive, memorable visual element.
Primary Knockout Logo
Horizontal Logo
One-Line Logo
Symbol
Business Cards
A suite of thoughtfully designed cards supports the salon’s daily operations—from appointment and loyalty punch cards to individual stylist cards that promote each stylist’s Instagram presence and signature services.
Double the Rewards
A dual-purpose rewards punch card was designed with two dedicated sections—one for product purchases and one for blow dries—encouraging both retail engagement and repeat visits.
Gift Certificates & Thank You Cards
Branded gift certificates and thank you cards were designed to extend the salon experience beyond the appointment. These pieces reinforce the brand’s elevated aesthetic while creating a thoughtful, personal touch for gifting and client appreciation.
Product Line & Packaging
We partnered with the L’Elegance Salon team to create a series of white-labeled salon products. The project began with the development of a logo and the naming of the product line, The L’Elegance Salon Signature Collection, establishing a cohesive foundation for future product extensions.
From there, we collaborated closely with the team to develop thoughtful, brand-aligned names for each product in the collection, ensuring every item felt cohesive while maintaining its own identity.
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Liquid Gold, Luxury Shampoo & Conditioner
Clean Slate, Clarifying Shampoo & Conditioner
Rain Check, Moisturizing Shampoo & Conditioner
Cloud Nine, Volumizing Shampoo & Conditioner
Ice Queen, Anti-Yellow Shampoo & Conditioner
Tress Relief, Detangling Spray Conditioner
Leave It Be, Leave-In Conditioner
Soft Sculpt, Medium Hold Styling Gel
Crown Control, Volumizing Styling Spray
Smooth Talk, Smoothing Balm
Bounce Back, Curl Defining Cream
Pure Silk, Oil Treatment
Silk Veil, Sine Spray
Final Bow, Firm Finishing Spray
Design Extra
As a fun, unexpected detail, we included a short usage tip on each bottle, paired with a simple icon inspired by the logo’s line-based style.
Website Design
The L’Elegance Salon website redesign was part of the full brand refresh tied to the salon’s move into a new location. Built on the Wix platform in collaboration with Studio Pierson, the site was designed to feel refined, modern, and easy to navigate—mirroring the elevated in-salon experience. The result is a flexible, low-maintenance website that supports ongoing updates while reinforcing the salon’s established brand.
Results*
+2,203% increase in website sessions following the site launch
57% of traffic from organic search, indicating early SEO gains
+1,580% increase in blog post views after content and structure updates
+100%+ increase in Instagram profile activity and visits tied to the launch period
*Results reflect performance following the website launch and coordinated brand rollout.
